Internet Trackers

Fortalice Solutions

Fortalice Solutions released a white paper, The Privacy Pitfalls and Security Dangers of Internet Trackers, which details the privacy concerns surrounding an organization’s use of internet trackers. For the last 10 months, Fortalice has completed more than 40 investigations related to third-party tracking technologies in the healthcare field. To that end, our team has provided the following update based on our experience.

TrackerPayton

Retailers are trying to understand why some customers abandon their online shopping carts before pressing “proceed to checkout” or “place your order.” To solve these riddles, retailers are increasingly turning to web tracking services and fine-tuning their targeting efforts. Organizations need to be aware of the ramifications of how they are using internet trackers.